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The Principled Practice: A Comprehensive Guide to the Non-Clinical Aspects of Dentistry
By Cheryl A. Matschek
List Price: $49.95
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Publisher:  Princess Publishing
Published:  January 1, 1995
Binding:  Hardcover
Pages:  389
 
Product Description:
 
This is an indispensable guide for doctors and office/business managers of dental practice...although owners of all kinds of businesses have benefited from the book. With the strategies revealed in this comprehensive guide, you'll be able to build the practice you want.

This is a first of its kind in dentistry, and is written in three parts-

Part One- You and Your Practice... The Doctor as Leader Be the leader with a vision and mission, inspiring you and your team to greater commitment for increased productivity, profitablity, and personal and professional fulfillment.

Part Two- You and Your Employees... Building Your Team. Here you'll find how-to's for recruiting, interviewing, hiring, training, assimilating, motivating, evaluating, compensating and terminating employees. This will be one section you'll refer to over and over again throughout the life of your practice.

Part Three- You and Your Patients... Buildling Your Practice Here's what you've been asking for! In a step by step, practical format, you'll learn about marketing and sales and how to communicate with patients for greater treatment acceptance. Learn how to have your patients loving the experience and referring new patients time and time again!

 
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