Most dentists go into practice because they love the clinical challenge. Their joy is in mastering the technique, incorporating the coolest technology, improving the patient experience and in achieving top-notch clinical results. However, what they find once they get into practice is that they are running a small business and taking on many roles, CEO, CFO, CTO, let’s face it, some days you’re the entire C-Suite as well as chief cook and bottle washer!

Dental schools don’t focus on how to run the business side of a practice. The eager dentist finds they have to hire and then train, develop, engage and retain employees, learn and then coach the best practices for productive scheduling while supporting the team and the patients ethically and emotionally. That is where Ginny Hegarty’s book, Pivot, can help.

In her book, Ginny explains the innovative, lean business definition of pivot is to change strategy without changing vision. She explains that doctors can pivot to show their team the way to success. She wrote this book to help dentists learn to lead the team and create a culture that serves your purpose and passion with profitability following. Ginny’s wish is that this book will lead dentists to a new understanding of the power they have to create the practice they’ve always dreamed of. She hopes this book kick starts a new level of success and joy in the reader’s practice and life!

About the Author

Ginny Hegarty is a Dental Practice Management Strategist, Speaker, Writer and Coach. Ginny is certified as a Senior Professional in Human Resources [SPHR] and is best known for her expertise in practice growth and leadership with a focus on breakthrough communication success and employee engagement. Ginny is the Founder and President of Dental Practice Development, Inc. providing practice management and team development services to dentistry since 1997.