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In this book, the author addresses the importance of leadership and marketing. Chapters include hiring the dental team, learning leadership skills, establishing office policies, conducting productive team meetings, organizing business systems, maintaining financial controls, increasing case acceptance, setting personal and practice goals, professionally marketing the dental practice (attracting new patients/maximizing retention of existing patients) and making the hygienic component an important revenue center. The book includes samples of effective letters, advertisements, newsletters, etc.
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