What makes this toothpaste so different is all the things it doesn’t have… no saccharin, no artificial flavors of any kind, no artificial dyes, and no Sodium Lauryl Sulfate (SLS)! We are particularly emphatic about that last ingredient (SLS) because so many of the other brands that label themselves natural seem to have made an exception for this chemical.

We do, however, make one exception with the use of sodium fluoride in the All In One formulation. It’s there on the strong recommendation of our dentist friends and because there is no effective, natural substitute when measured by its ability to fight cavities and strengthen tooth enamel. (For those of you who disagree with us on this issue, we make a non-fluoride version as well. )

Fair warning: because there’s no SLS, our toothpaste won’t “suds” up the way most others do. And you won’t feel as much of the same “tingle” after brushing that you’ve been trained to associate with cleanliness. But if you’re like most of our customers, in a few weeks you’ll forget about the suds and the tingle and start to think this is the way toothpaste should be. And you’ll be right.

* Sharma M Arnason JT Burt A Hudson Echinacea extracts modulate the pattern of chemokine and cytokine secretion in rhinovirus infected and uninfected epitherial cells Phytother Res 2006:20:147.152

** Hwang BY, Roberts SK, Chadwick LR, Wu CD, Kinghorn AD. Antimicrobial constituents from goldenseal against selected oral pathogens. Planta Med 2003;69;623-627

*** University of Maryland Medical Center www.umm.edu/altmed/articles/calendula-000228.htm accessed May 30, 2007

**** HeggersJP, Cottingham J, Gusman J, et al. The effectiveness of processed grapefruit seed extract as an antibacterial agent J Alternative Complementary Medicine 2002;8:333-430.