In Breakthrough Marketing, Joel Harris shares his powerful methods for growing and positioning your dental practice that he has implemented in hundreds of practices across the country. Joel's premise is simple: Success in your dental practice is directly proportional to the marketing and brand building efforts of your practice. Only when effective marketing efforts are adopted, can you unleash your true potential. In Breakthrough Marketing, Joel Harris shows how to: Change your attitude about marketing, Understand analysis paralysis, Learn to enjoy selling, Apply the principle of frequency and reach, Track your results, Harness the power of advertising, Avoid pitfalls and mistakes, Utilize technology and so much more.

Breakthrough Marketing will transform the way you see your patients and will help you see the world through their eyes. Most important, the principles taught in this book will help you spend more time providing great care to your patients, and less time worrying about how to get them and keep them.