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Most Helpful Customer Reviews:
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 Nice, clean, fresh feeling teeth/mouth
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By dmchtx72 on December 28, 2015
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This is great toothpaste. I have been looking for some all natural toothpaste for a while and have never found anything I have liked until this. It has a nice clean feeling on my teeth and mouth. When I use at night, upon wake up I do not feel that 'gross' taste in my mouth (like with some toothpaste) or have awful morning breath. I don't feel hesitant to talk to my husband fist thing in the morning before brushing my teeth. With other toothpaste in the past, I always covered my mouth and spoke through my hand. :) I'm sure some of you know what I mean. My teeth have never felt as truly clean as they have using this toothpaste (unless its baking soda). It is a little pricy but to me it is worth it to have a clean, fresh feeling mouth.
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Good toothpaste.
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By daj on November 23, 2015
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I've been using this toothpaste for months now and feel it works well to clean my teeth. Sometimes it seems as if it whitens them and makes them brighter by a shade or two but that effect only lasts a few hours. I don't think it's capable of whitening teeth permanently. It can only remove surface stains.
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 Pricey, but a Good Clean Toothpaste
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By schoolee on November 15, 2015
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I really did like this toothpaste. The tube size is smaller than I was expecting, but overall I really did like the product. I do believe that it is a little pricey for most and if the price point was a little better I would not hesitate to purchase regularly.
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Good product, better than most toothpastes
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By DogCare on November 13, 2015
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Great ingredients. No burning. Clean feeling
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Stains gone in under two weeks!
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By DIY Mom on November 12, 2015
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First off, I was really looking for some toothpaste which worked to clean my teeth and was fluoride and harsh chemical free. I wasn't really seeking teeth whitening. Having used this toothpaste for about two weeks i looked at my teeth closely in the mirror tonight and saw how different they look. I drink black tea twice a day and my teeth had very defined regions near where they touched each other that were significantly darker than the rest of the tooth surface. I can hardly see any difference in color on the tooth surface now. My teeth are more uniform in color and are brighter. I haven't really checked since beginning using this new toothpaste (I have two young kids and I don't get a lot of mirror time like I used to), but I looked closely for those dark regions and couldn't see them tonight. I'm really impressed.
I also enjoy the taste and the small amount needed for results. I will be switching to this brand and am going to order the mouthwash. I'm just sad I haven't been using this for the last two years since going chemical free.
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Not sure how....but it worked for our needs!!
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By Debbie W on November 07, 2015
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After reading prior reviews I purchased this for my daughter. She could not get through simply brushing her teeth without gagging to the point of throwing up. I'm not sure how it works, but it does! It has not totally eliminated her gagging, but pretty close to it! If someone has this same issue I would very much recommend spending the extra money.
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