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At Tom's we believe that natural is as much about what's in a toothpaste as what's not. Simply White® uses naturally sourced silicas for clinically proven whitening without bleaching chemicals, so you can bring back the natural beauty of your smile. Simply White® is also the only natural whitening toothpaste to earn the ADA Seal! Are you concerned about the ingredients that go into the products you buy? We are too — and we want to share as much detail as possible with you, so that you can feel comfortable choosing Tom's. That's why we share every ingredient, its purpose, and its source. | Ingredient | Purpose | Source | | Hydrated silica | Consistency | Purified silica from the earth | | Water | Consistency | Aquifer | | Sorbitol | Moistener | Derived from Corn (Zea mays) | | Glycerin | Moistener | Vegetable Oils | | Xylitol | Flavor | Birch trees or corn | | Sodium lauryl sulfate | Dispersant | Derived from coconut and/or palm kernel oil | | Natural Flavors - Mentha piperita (peppermint) oil | Flavor | Peppermint, spearmint, and other natural flavor oils | | Xanthan gum | Gelling agent | Fermentation of vegetable matter | | Titanium dioxide | Natural Color | Derived from ilmenite ore | | Carrageenan | Thickener | Seaweed (Eucheuma sp.) | | Sodium fluoride 0.24% (0.15% w/v fluoride ion) | Anticavity | Derived from Fluorspar (calcium fluoride), an ore | | Sodium Hydroxide | pH adjustment | Salt water |
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