I have tried a few other natural brands (Kiss My face, Spry, and a couple others) and this is my favorite for my kids. I like that it's clear and it's thicker (the Spry one was very runny and felt wasteful because they would drip so much off before getting it in their mouth, lol!) so this stays on the brush, there's no fluoride (a must for me) and they like the flavor. It's why I ordered the large pack so I can just have some because in my area it's hard to find in the stores...
