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Wicked Cool! fluoride-free toothpaste features a mild mint flavor for kids who have outgrown fruit or bubblegum flavors but don't like the strong mint flavors found in many adult toothpastes. Wicked Cool! cleans gently and freshens breath. And like all Tom's toothpastes, it has no artificial dyes, sweeteners or flavors. We produce this toothpaste without fluoride because we respect our customers' diverse needs and interests. Are you concerned about the ingredients that go into the products you buy? We are too — and we want to share as much detail as possible with you, so that you can feel comfortable choosing Tom's. That's why we share every ingredient, its purpose, and its source. | Ingredient | Purpose | Source | | Glycerin | Moistener | Vegetable Oils | | Water | Consistency | Aquifer | | Hydrated silica | Consistency | Purified silica from the earth | | Calcium carbonate | Mild abrasive | Purified calcium from the earth | | Carrageenan | Thickener | Seaweed (Eucheuma sp.) | | Sodium lauryl sulfate | Dispersant | Derived from coconut and/or palm kernel oil | | Natural Flavor | Flavor | Peppermint (mentha piperita) leaves and other natural flavor oils |
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