It's basically shaving cream. You put it on your toothbrush and it's a gel, then you start brushing and it turns into a thick foam and TASTES and FEELS exactly like shaving cream. I almost threw up while brushing my teeth with it, it felt wrong, it IS wrong. I checked the ingredients.......it contains soap. No wonder it foams. I cannot believe they put this toothpaste on the market. My mouth does not feel clean, it feels violated.
