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Most Helpful Customer Reviews:
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 Good tasting toothpaste
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By Amanda Clark on December 20, 2015
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It's toothpaste! My kids love it and the taste isn't too bad! When I am pregnant I have a hard time using mint toothpaste, so I use this one! My kids haven't had any cavities so it must be doing something.
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This is a great alternative for her
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By spcmal on December 24, 2014
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My daughter hates mint flavor anything. This is a great alternative for her. She's also had good check-ups.
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 Changed ingredients - now contains SLS
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By Anon (New Jersey, USA) on November 17, 2014
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The listed ingredients are wrong - they used to be correct but they changed the ingredients, and now this contains sodium laurel sulfate. The lack of this was the entire reason I'd been purchasing this toothpaste for some time, as SLS causes canker sores for me. It has been so hard to find a toothpaste that doesn't have SLS but is also non-minty; I was crushed that Crest ruined this product.
Additionally they increased the amount of dye - totally unnecessary and unsightly.
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Toxic ingredients
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By Anon on February 21, 2014
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I bought the Kids Crest with the Elmo picture on it and discontinued using it after I read that the ingredients contain titanium dioxide, red and blue coloring etc - which are known toxins. In fact the coloring is also known to cause ADHD and other conditions in kids.
I am switching over to a more natural brand. Unfortunately the big brands do not necessarily sell high quality stuff.
3 of 9 people found the above review helpful.
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