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Tom's of Maine Luminous White Toothpaste with Fluoride Clean Mint 4.7oz
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Tom's of Maine
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| Product Description: |
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Get whiter teeth in 2 weeks (by removing surface stains vs. regular fluoride toothpaste) with Tom's of Maine Luminous White® - our most advanced whitening toothpaste ever! Luminous White toothpaste uses a clinically proven natural whitening technology to remove surface stains that is also safe on enamel and safe for everyday use. It's made with biodegradable or mineral derived ingredients, plus water and contains no artificial flavors, colors or preservatives. Plus it's gluten free. Are you concerned about the ingredients that go into the products you buy? We are too — and we want to share as much detail as possible with you, so that you can feel comfortable choosing Tom's. That's why we share every ingredient, its purpose, and its source. | Ingredient | Purpose | Source | | Hydrated silica | Consistency | Purified silica from the earth | | Water | Consistency | Aquifer | | Glycerin | Moisturizer | Derived from Vegetable Oils | | Sorbitol | Moistener | Derived from Corn (Zea mays) | | Xylitol | Flavor | Derived from Birch trees or corn | | Sodium lauryl sulfate | Dispersant | Derived from coconut and/or palm kernel oil | | Natural Flavor | Flavor | Blend of natural flavors | | Xanthan gum | Gelling agent | Fermentation of vegetable matter | | Titanium dioxide | Natural Color | Derived from ilmenite ore | | Carrageenan | Thickener | Seaweed (Eucheuma sp.) | | Sodium fluoride 0.24% (0.15% w/v fluoride ion) | Anticavity | Derived from Fluorspar (calcium fluoride), an ore |
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Most Helpful Customer Reviews:
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 Less abrasive than other whitening toothpastes and seems to do ..., September 24, 2017
By Pamela F.
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Less abrasive than other whitening toothpastes and seems to do the trick. Would that I could find it in most stores!
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Five Stars, June 29, 2017
By Yusuf K.
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nice product
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 OK, but I Miss the Original Formula, January 25, 2017
By PaulM
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I have used Tom’s of Maine toothpaste for over a decade. Tom's was a small company, employing fewer than two hundred people. It was founded in 1970 but then was purchased by Colgate in 2006. Colgate left the products alone for several years, but then made changes.
The original toothpaste formula was more gritty than smooth. The peppermint flavor was pure and sharp. Colgate has kept the peppermint, but added a mixture of “natural flavors.” They have also added sodium lauryl sulfate (SLS) to the mix. SLS is the subject of debate. The formula is no longer like the original, but I have continued to use it.
The “luminous” whitening toothpaste contains no sugar, sweeteners, or artificial flavoring to its credit. However, it does contain SLS. The claim is that it is made from natural products. Does that make it natural? It is a matter of opinion. There is also fluoride added. I am ok with this since my water at home comes from a well, presumably without fluoride. There is also titanium dioxide, a whitener.
It is too soon to tell whether my teeth will be whiter as a result of using this toothpaste. At least, this version of Tom’s is much better than most of the Colgate products, which may contain artificial colors, flavors. and chemicals like propylene glycol, a form of antifreeze. I will continue to use this toothpaste and other Tom’s products, but I really miss the original formula.
5 of 5 people found the above review helpful.
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