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Wicked Cool! fluoride toothpaste features a mild mint flavor for kids who have outgrown fruit or bubblegum flavors but don't like the strong mint flavors in many adult toothpastes. Wicked Cool! toothpaste is ADA-accepted to help prevent cavities, and it also strengthens enamel and freshens breath. And like all Tom's toothpastes, it has no artificial dyes, sweeteners or flavors. Are you concerned about the ingredients that go into the products you buy? We are too — and we want to share as much detail as possible with you, so that you can feel comfortable choosing Tom's. That's why we share every ingredient, its purpose, and its source. | Ingredient | Purpose | Source | | Sodium monofluorophosphate 0.76% (0.13% w/v fluoride ion) | Decay prevention | Fluorspar (calcium fluoride), an ore | | Glycerin | Moistener | Vegetable Oils | | Water | Consistency | Aquifer | | Calcium carbonate | Mild abrasive | Purified calcium from the earth | | Hydrated silica | Consistency | Purified silica from the earth | | Carrageenan | Thickener | Seaweed (Eucheuma sp.) | | Sodium lauryl sulfate | Dispersant | Derived from coconut and/or palm kernel oil | | Natural Flavor | Flavor | Peppermint (mentha piperita) leaves and other natural flavor oils |
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