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Colgate Optic White Enamel White Toothpaste, Luminous Mint, 4.0 Ounce
Average Rating: 4.2 star rating (74 Reviews)
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Product Description:
Most Helpful Customer Reviews:
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5.0 out of 5 stars  great product
By Lin on January 19, 2015
this was a great product with a great price wish I could find it again for that price really whittens your teeth

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5.0 out of 5 stars  Effective and fast working.
By Claire Wilson on October 23, 2014
This toothpaste is one of the most effective and fastest working whitening toothpastes I have ever used. Just follow the instructions and brush your usual twice (or more) times a day and watch as your teeth get progressively whiter no matter what foods you may choose to consume.

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5.0 out of 5 stars  Five Stars
By rosalena Whorton on August 08, 2014
Always a great buy

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1.0 out of 5 stars  Aweful toothpaste
By Chris on May 18, 2014
The color of the toothpaste looks really nice (white), but that's about it.
It tastes incredibly spicy, the kids won't touch it at all and it also turns into some really nasty slimy substance after I'm done brushing. I do not like it one little bit. After using it for a few weeks already, I see no effect on my teeth color.

2 of 3 people found the above review helpful.

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2.0 out of 5 stars  appeared to remove some enamel
By martha Baker on May 18, 2014
The Colgate Optic White was excellent in whitening my teeth. Unfortunately, it appears as if it has removed some enamel from particularly my two upper front teeth. I have a lot of money invested in my including 6 dental implants. I take meticulous care of my teeth. I noticed a roughness on my two front teeth about 4 weeks after switching to Colgate Optic White. If you use the product be cognizant of the negative effect it had on my teeth. (2 stars as I don't care for the word "hate")

1 of 2 people found the above review helpful.

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3.0 out of 5 stars  Tastes of baking soda
By Muskowite on May 08, 2014
Yes, it whitens the teeth, but the taste could be more pleasant. My gums don't like it at all, it feels like they are bruised. Also, it increases teeth sensitivity.

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