In clear and accessible language, his text provides the student with a background of the kinds of social and behavioral theories that guide our understanding of health related behavior and form the background for health promotion and prevention efforts. Filled with real life examples and profiles, the text explores some of the ways in which these theories and approaches are used in applied health promotion efforts.

This book will:

• Introduce students to the relationship between behavior and a selection of major health issues.
• Provide an introductory background to the kinds of social and behavioral theories that guide our understanding of health related behavior and form the background for health promotion and prevention efforts.
• Explore some of the ways in which these theories and approaches are used in applied health promotion efforts.