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Most Helpful Customer Reviews:
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 Whitening toothpaste
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By anonymous on July 03, 2015
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Works fairly well, but pricey.
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 Meh .. AIt's Another 'Whitening' Toothpaste. 1(/.
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By Torrey Strickland on April 14, 2015
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IEverytime I see a 'New' Whitening Toothpaste I Can't help but think "Maybe This Is IT They've Finally Done IT ! ". Only to find it's just Toothpaste. Well Even Thougjh This Product Is Not Earth Shattering News It Does Clean Teeth hence Whitening them a bit . But in all fairness to The product I bought IT on sale with a coupon & I think there may have been 'A Special Rinse' that Was Supposed to go with it that I didn't buy ?
BUT as far as really good toothpaste It's as good as anythimg else I've Ever Used .
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 One Star
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By hoop da'ville on March 10, 2015
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My tube, which just arrived, expired two years ago. So, Ick.
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 Love the taste and how clean it makes my mouth feel
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By Angie C. on January 07, 2015
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Of the AM and PM formulas, the AM is my favorite. It's more 'vanilla' than the PM. And just tastes better to me overall.
I love these toothpastes because they make my mouth feel so clean and freshen my breath like no other toothpaste. I will always have a tube for indulgence
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Fluoride toothpaste!!
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By Robert Burai on August 07, 2014
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This contains fluoride. I do believe we are poisoned enough by our tap water and shower. Need more?
1 of 3 people found the above review helpful.
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Go Smile- no really, Go Smile at yourself after using this!
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By Sammi D on July 17, 2014
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This is the greatest whitening toohpaste, ummm, EVER! I recommend it to everyone. They also have the PM toothpaste which is great to buy with it. This toothpaste will not let you down- watch after like 2 days- you will see a difference!
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See all 11 Reviews.
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