i received this product yesterday. the invoice said arm & hammer 'brilliant sparkle' but the box says 'breath freshening'. i called arm & hammer company customer service and asked if this is the same thing... the answer was 'yes, the new name is just a marketing device'. i told them they should have put on the box what the previous name used to be. i really like this product... i just wish the company would not keep changing names, it is very confusing.
