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 Five Stars
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By D. Evans on August 05, 2015
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It fine - it's toothpaste and there were no issues
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Nice budget toothpaste that is not abrasive for gums
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By Kazuzu on February 19, 2014
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I have gingivitus, and other toothpastes in the past have made my gums sensitive and bleed. After switching to a softer toothbrush, and changing my toothpaste to this "basic" one, my gums have been a lot happier!
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I like it
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By slice of heaven on October 08, 2012
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Aim is by far the cheapest toothpaste I could find. I have been victim to buying into brand name hype and my wife and I have both been long time Crest and Colgate users. I switched to AquaFresh a couple years back and that toothpaste is awesome, but I think Aim does just as good of a job and costs less than half of Aquafresh and its competitors. This particular toothpaste has a cool, smooth, minty flavor. It does not feel like you are brushing with sand paper, nor does it feel like you are brushing with gum. Leaves a very nice finish in your mouth after brushing. Paired with Listerine I can't complain. We will see what the dental check up says in a few months.
An added bonus : this toothpaste is now ADA certified.
4 of 4 people found the above review helpful.
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Smoooooooooth
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By thestoneman on June 18, 2011
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Aim toothpaste (at least the varieties I've used) are extremely soft gel toothpastes. Meaning they aren't clumpy gel like some of the colgates, nor gritty like the crest ones. This means it feels more comfortable brushing. I actually use 3/4 colgate total paste or gel (really they're both paste) and 1/4 of this aim or the tartar control (purple) one (which is a bit better tasting) and it does a great job at "softening" the paste. Plus it's dirt cheap so you end up using less of the more expensive stuff. I wouldn't use it as a "main" toothpaste but it's a good general duty gel toothpaste.
I usually get this or the purple tube at target or walmart because it's actually cheaper than the dollar store. Only problem is that the caps are screw on (no flip) so save the flip caps from the other stuff and throw them on for easier delivery.
1 of 1 people found the above review helpful.
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 Good price but only a year expiration date
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By P-Square (Florida) on November 08, 2010
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Ordered Aim Cavity Protection Anticavity Fluoride Toothpaste, Ultra Mint Gel, 6-Ounce Tubes (Pack of 12) for a total of $18(eighteen including shipping)...
I thought it was a great deal..except these expire in 10/2011..so have less than a year before they expire and there is no way to find out what the expiration date is looking at the description...
0 of 1 people found the above review helpful.
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Why pay more?
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By SoCal Contributor on December 24, 2009
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We always seem to be running out of toothpaste so I wanted to buy a mega-load. AIM is not the number one brand but I compared its ingredients with other leading toothpastes and they seem the same. The price is good
5 of 5 people found the above review helpful.
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