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In Search of Patients: New Marketing Strategies to Ride the Waves of Change
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By Cheryl Farr
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 (1 Reviews)
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Availability:
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Publisher:
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Pennwell Corp
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Published:
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December 1, 1990 |
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Most Helpful Customer Reviews:
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Good basic marketing guide, April 07, 2007
By Bob Earle
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This book is well-written and gives good information about how to build a dental practice (or multiple practices) with internal referrals. It's particularly good for new practices/doctors who are highly patient-oriented. Lots of creative suggestions. The author was a clinical editor with Dentistry Today and founded a couple of newsletters.
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