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MARKETING The business of dentistry is more competitive than ever. An understanding of marketing will help you conquer this challenge. It All Starts With Marketing — 201 Marketing Tips for Growing a Dental Practice shares ideas, experiences and strategies to gain new patients and grow your practice. It will serve as a useful resource for the dental professional. PATIENTS With attention to your patients, their experience in your office, and the things they love, the doctor and team implement a strong internal marketing system and can make ideal dental care more available than ever before. COMMUNITY By building a unique brand and participating in community events, new patients discover you, get to know you and learn your story. Public relations is an external marketing method that should be considered for the exposure, name recognition, trust, and credibility that it gives you. RELATIONSHIPS Professional dental and medical relationships are built on trust by education, communication and participation, as well as giving of yourself to others and producing excellent dental results. Never underestimate the external marketing effectiveness of expressing acknowledgement, appreciation, kindness and love.
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Most Helpful Customer Reviews:
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 A breath of fresh air, August 27, 2015
By A.B.
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As the owner of a new startup orthodontic practice, I was extremely happy when I learned that this book was around. It is full of great ideas that I was able to immediately start using. Also, orthodontists are famous (more like infamous) for being highly territorial and competitive. In this regard, Dr. Gorczyca is like a breath of fresh air. She is, unfortunately, one of our few colleagues who genuinely cares about the well being of other dentists and specialists. She shares her "secret sauce" freely and openly, as she is secure enough in her own success to not engage in the silly chest puffing and dirty tactics of other orthodontists. Thank you, Dr. Gorczyca, for writing this excellent book.
2 of 2 people found the above review helpful.
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This book is great resource and a must read for all dental practices, August 27, 2015
By nancyclarkcrossin
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This book is a great resource and a must read for all dental practices. I highly recommend it. There's something for everyone- great advice and strategies that can be implemented immediately and can help transform your practice!
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THIS BOOK IS SOOOOOO HELPFUL!!!, June 04, 2015
By Melissa
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Dr. Gorzyca is such an amazing educator!!! This book has given our practice some awesome insights and very practical "pearls of wisdom"!! It's very easy to apply these principles in your own practice..... I HIGHLY recommend you purchase this guide to marketing your practice!!! YOU WILL LOVE IT!!!
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Five Stars, April 05, 2015
By CAMDEN BROWN ORTHODONTICS
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Amazing book with tons of great ideas! A strong practice builder!! Well written, thoughtful and creative. Highly recommend.
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Best marketing book ever!, March 24, 2015
By Nancy Hyman
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Dr. Ann Marie Gorczyca is full of enthusiasm and a treasure-trove of practical and creative ideas. I urge you to purchase this book today and start on the road to practice success! Due to the large volume of strategies it may be best to start with a few great ideas and phase in additional ideas in 6 month increments. No need to have a large volume of unread marketing books in your library. It All Starts with Marketing is all you need to achieve your goals!
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Highly Recommended!!, March 11, 2015
By Jeff Shirck
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It is a great book that is full of ideas on how to effectively market a general or specialty dental practices. I have also given this book to a family member who id a physician as the principles outlined in the book can really apply to any business that gets its patients/customers through external and internal avenues. Highly recommended!!
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See all 23 Reviews.
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