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 Good Advice But Could Be More Focused On Dentists, October 28, 2015
By Michael M. Newman
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There are some good tips here. It would have been nice to see the author go the full distance with dental practice recommendations though because it's obvious the original was written for product sales, not dental services. It's still valuable but come one - using the term "product launch" in a marketing book for dentists for example could confuse people and it is just being a bit lazy. With so little advice for dentists I still recommend the book but Tim, maybe next time adjust the copy for your audience.
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