Why use activated charcoal to brush? — Because it really works, and the benefits of activated charcoal have been well known for ages. Activated charcoal removes plaque, toxins that cause bad breath, and teeth stains through a process called adsorption where these unwanted elements adhere to the porous surface of the charcoal. The result is a dentist-like clean, and a brighter and whiter smile!

Smart Ingredients — We’ve put every ingredient under the microscope, and we only use what works. Be careful of brands that intentionally complicate their formulas and include ingredients they haven’t analyzed for abrasivity and pH levels.

The "magic" in My Magic Mud® Activated Charcoal Tooth Powder is in the simplicity of this blend, each natural ingredient playing an important part individually and synergistically:

• Activated coconut shell charcoal in My Magic Mud scrubs your teeth squeaky clean while actively detoxifying your mouth. We use a grit-free, ultra fine granular that is food grade and gentle on the enamel.
• Calcium bentonite clay improves your dental hygiene and re-mineralizes your enamel, lifting the toxins right out of your gums and teeth through a process known as ‘adsorption.’
• Mix in the certified organic mint extract and certified orange peel extract — as a natural anti-inflammatory and for added whitening power — and you get the hottest oral care product on the market. Try it!