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Most Helpful Customer Reviews:
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 you will love the color of your teeth after a few uses ...
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By Wallie49 on October 09, 2017
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This stuff works. After you get over the fact that your teeth are black while brushing, you will love the color of your teeth after a few uses (white!).
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Yes its black, but is makes my teeth white and clean.
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By A Customer on October 06, 2017
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Yes, its black. Get over it. I brush my teeth in the shower and it just washes down the drain. In the sink, it just washes down. My teeth are whiter It happened fast. *Coffee drinker) I brushed my teeth with it gently 4 times the first time I got it and I could tell the difference. Gets my teeth more clean than traditional toothpaste. Tastes delicious.
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Five Stars
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By Lauren on October 04, 2017
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Black splatters in my sink but this is great toothpaste!!!
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 One Star
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By Annie Freedom on October 01, 2017
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I used this several times with no noticeable difference.
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 Love the toothpaste
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By Litnz5 on September 29, 2017
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Love the toothpaste, great flavor. Teeth and mouth feel very clean after using it! Good consistency, which is nice for it being less messy than other charcoal toothpaste we've used!
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 I'm having a serious love hate relationship with this toothpaste
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By Kristina Sarro on September 28, 2017
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I'm having a serious love hate relationship with this toothpaste. First of all I absolutely LOVE tje taste. The color is ofd putting at first (it's black) but you get over that. I feel like the toothpaste cleans my teeth really well but my guma have become sore and slightly inflamed. It is possible it could be from my toothbrush as well but that's unlikely imo. I have periodontal disease so my guns are sensitive to begin with. It's unlikely I would buy this again for that reason. Also $10 is too expensive imo
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