Our plan: Use kid-friendly packaging and fruity (not-yucky) flavorings to make the brushing ritual a fun activity for both you and them. As with all of our adult toothpastes, this product does not contain Sodium Lauryl Sulfate (SLS), artificial flavors, sweeteners or colors. Dentists generally recommend the use of a fluoride toothpaste, to help strengthen teeth and prevent cavities starting at about 2 years old. We recommend that you use it on a child-size toothbrush in small amounts and work with your child to teach them not to swallow excessive amounts.| Ingredient | Source | Purpose | | Sodium fluoride (0.24%) (0.15% w/v fluoride ion) | Fluorite, a calcium fluoride rich ore | Anticavity | | Vegetable glycerin | Rapeseed (canola) oil | Base | | Purified water | Local source | Base | | Sorbitol | Corn | Humectant / thickener | | Hydrated silica | Mineral | Polishing | | Xylitol | Corn | Natural sweetener | | Aloe barbadensis leaf juice | Aloe vera plant | Soothing | | Cocamidopropyl betaine | Coconut oil | Natural surfactant | | Flavor | Essential oils | Natural flavor | | Cellulose gum | Corn | Thickener | | Lycopene | Plant | Color | | Beta vulgaris (beet) root juice | Plant | Natural color | | Xanthan gum | Corn | Thickener | | Citrus grandis (grapefruit) seed extract | Plant | Antibacterial* | | Mica | Mineral | Polishing and sparkle | | Titanium dioxide | Mineral | Color | |
* HeggersJP, Cottingham J, Gusman J, et al. The effectiveness of processed grapefruit seed extract as an antibacterial agent J Alternative Complementary Medicine 2002;8:333-430
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