• No brainer! Hello is thoughtfully formulated with high quality ingredients like xylitol, stevia and a silica blend that gently whitens teeth, prevents cavities, strengthens enamel and freshens breath.
• Choose friendly! Hello is vegan, never tested on animals (Leaping Bunny Certified) and made in the USA. Brush and greet freely
• Natual! Free from dyes, sls/sulfates, artificial sweeteners/flavors, preservatives, microbeads, triclosan and gluten.

Animal testing is seriously unfriendly — Hello products are vegan, cruelty-free and Leaping Bunny Certified. We’re also a member of PETA’s Beauty Without Bunnies program which means that every vendor in our supply chain has committed to not testing on animals. rock on.

"Outgredients" — we’re serious about being friendly, and what goes into and out of our paste that’s why we say no to artificial sweeteners/flavors, synthetic dyes, parabens, microbeads, triclosan and gluten. But we do say yes to chocolate chip cookies.

Effective, meet delish — We take great care in the thoughtful ingredients we do include in our toothpastes, including moisturizing aloe vera, soothing coconut oil and sustainably farmed stevia. Like you, we care about what goes into our products and our bodies.