Tom's of Maine Simply White Natural Toothpaste Clean Mint 4.7oz

At Tom's we believe that natural is as much about what's in a toothpaste as what's not. Simply White® uses naturally sourced silicas for clinically proven whitening without bleaching chemicals, so you can bring back the natural beauty of your smile. Simply White® is also the only natural whitening toothpaste to earn the ADA Seal!

Are you concerned about the ingredients that go into the products you buy? We are too — and we want to share as much detail as possible with you, so that you can feel comfortable choosing Tom's. That's why we share every ingredient, its purpose, and its source.

Ingredient	Purpose	Source
Hydrated silica	Consistency	Purified silica from the earth
Water	Consistency	Aquifer
Sorbitol	Moistener	Derived from Corn (Zea mays)
Glycerin	Moistener	Vegetable Oils
Xylitol	Flavor	Birch trees or corn
Sodium lauryl sulfate	Dispersant	Derived from coconut and/or palm kernel oil
Natural Flavors - Mentha piperita (peppermint) oil	Flavor	Peppermint, spearmint, and other natural flavor oils
Xanthan gum	Gelling agent	Fermentation of vegetable matter
Titanium dioxide	Natural Color	Derived from ilmenite ore
Carrageenan	Thickener	Seaweed (Eucheuma sp.)
Sodium fluoride 0.24% (0.15% w/v fluoride ion)	Anticavity	Derived from Fluorspar (calcium fluoride), an ore
Sodium Hydroxide	pH adjustment	Salt water

Most Helpful Customer Reviews:
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Five Stars
By Hank on July 29, 2017

We've used this for years - great stuff and good taste. Highly recommend. Was this review helpful to you?


Five Stars
By A Customer on July 23, 2017

great Was this review helpful to you?


Five Stars
By Cindy on June 07, 2017

Excellent. Was this review helpful to you?


Five Stars
By Merriam on May 27, 2017

Pleased with this product. Cool Mint is a nice flavor. Toothpaste is made in USA. Was this review helpful to you?


Best toothpaste I've ever used.
By A Customer on March 09, 2017

I used Crest 3D White for years, and it made the inside of my mouth peel to the point that I'd constantly be prodding at the peeling flesh with my tongue and removing it. For years, I thought I was just deficient in certain vitamins or something, but it turns out it was just the toothpaste I was using. After doing some research online, I decided to try out Tom's toothpaste, and it's one of the best self-care decisions I've ever made. The inside of my mouth COMPLETELY stopped peeling. Not only that, but if I were to replace the label of this product with that of a mainstream toothpaste, I would never know this is a natural product. It's that good. (I've tried many natural products that feel ineffective, but this one works just as well as its big-name, "chemical" counterparts.) It makes my breath feel fresh, it makes my teeth feel smooth and look shiny, and it helps keep my teeth white. I probably sound like a paid advertisement right about now, but I promise this isn't sponsored and I'm just that enthusiastic about finally finding a toothpaste that isn't laden with chemicals but also does its job. It's worth noting my body and skin are pretty sensitive, and I'm not above using the more "chemical" version of something if I feel it works better than the "natural" version. However, this toothpaste is so good that I would pick it over any other toothpaste, every time. I highly recommend it. Was this review helpful to you?


Clean, but not medicine-like flavor
By Anthony Vinciguerra on February 20, 2017

Clean, but not medicine-like flavor. Was this review helpful to you?


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