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Unfortunately, most dental specialists market like their local competitors. This is what I call, "Monkey See, Monkey Do" marketing and it's wrong. This book with help dispel the myths about dental specialist marketing which will allow specialists to quit wasting money with marketers and consultants.
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Most Helpful Customer Reviews:
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 A must read for the dental specialist!, July 07, 2015
By BLE
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A must read for the dental specialist! If your looking for ways to separate your specialty practice from those around you who are doing the "monkey see monkey do" approach to marketing, this is the book to read! Easy to read and very informative. I have been using tools Dr. Anzalone reveals in this book over the last two years and it has been impactful to say the least!
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 Move along. Nothing to see here., February 28, 2015
By A Customer
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If you are at all familiar with dental practice marketing, you will find nothing new here. It covers the major strategies a mile wide and only an inch deep. Much of it is written for general practice building rather than the niche of a specialist.
Worst of all, it is a blatant advertisement to sign up for his coaching service....
0 of 1 people found the above review helpful.
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