This book looks like it was produced by a desktop publisher, or possibly even the author himself. The typeface is clunky and there are grammar and punctuation errors, which made me question its credibility. The author repeatedly states that to be successful as an acupuncturist, one must "set the stage" and look the part. The same can be said if you want to be taken seriously as a writer. The book must look professionally edited and produced, which *can* be done on a modest budget. The author has scattered pictures throughout of what appear to be his daughters(?) and his cats. There are also random pictures of a tree trunk, some kind of outdoor park, and a few other oddballs that just destroy any modicum of credibility the writer is trying to achieve with this publication.
Other than that, I guess there are a few good tips re: how to set up and run an acupuncture clinic. I wouldn't call them "secrets," however. It seems like any good and/or successful acupuncturist could impart the same knowledge. I was also put off by his tone in some parts. He comes off as sounding flippant and/or hard-edged. He often begins his advice with, "If I were you, I'd . . ." This book would benefit from a good editor!
Lastly, he says that "the best method of improving your income, is to decrease the ratio of time you spend treating a patient directly, in modalities such as needling, moxa, or cupping, and to spend the remaining visit time on modalities that only demand your momentary or indirect attention, such as acupuncture in situ or low frequency electrical acupuncture." That's not the kind of acupuncturist I'd like to be. I'd like to read a book about how to run a successful clinic while utilizing all of the aspects that make TCM TCM. Medical massage, qi gong, acupuncture, herbs, moxa, cupping, nutritional counseling -- these are the things that attracted many people to the practice of TCM in the first place. The combination of these therapies is what promotes good healing, so it would seem.
The author does seem to have an impressive bio, so I really don't know what to think about that combined with my odd feeling about the book overall. He's retired now and devoting his time to writing and photography. Thus the kitty photos he's treated us to in chapters such as "Should an Acupuncturist cultivate a medical associate?" (his punctuation).
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