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You’ve taken the class, you’ve learned the basics, but are you ready to start offering orthodontics in your general dentistry practice? How do you talk about cosmetic orthodontics to your existing patients? How will your daily, weekly, and monthly schedule change? What can you delegate to staff? How will you block for imaging or braces on? How can you successfully market cosmetic orthodontics and create a thriving practice? Dr. Michael Grossman of Syracuse Straight Smiles shares his hard-won experience on implementing orthodontics in your practice. In Getting it Straight he gives you the tools you need to create an interesting, challenging and highly productive practice through orthodontics. The book is an in-depth guide to scheduling, marketing, staff training, tools, treatment planning and case presentation. You have the technical skills to offer cosmetic orthodontics. Dr. Grossman will teach you the business and management skills that support and enhance your clinical expertise. Are you ready to reach more patients, earn more money, create more perfect smiles with cosmetic orthodontics?
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